In March 2025, the Tennessee Titans became one of the latest NFL teams to join the league’s Global Markets Program (GMP), securing international marketing rights in Ireland. This strategic move underscores the NFL’s commitment to expanding its global footprint and fostering deeper connections with international fanbases.(NFL.com)
What Is the NFL Global Markets Program?
Launched in 2022, the NFL Global Markets Program allows teams to apply for international marketing rights in specific countries. These rights enable clubs to engage in activities such as fan events, commercial partnerships, and grassroots initiatives like NFL Flag leagues, mirroring the opportunities available in their domestic markets. Clubs are awarded these rights for a five-year term, with the aim of building sustained relationships with fans worldwide .(NFL.com)
Ireland: A Growing Market for the NFL
Ireland has emerged as a significant market for the NFL, with several teams now holding marketing rights in the country. The Green Bay Packers, Jacksonville Jaguars, Kansas City Chiefs, New York Jets, and Pittsburgh Steelers have all been granted rights to engage with Irish fans. The Tennessee Titans’ inclusion in this group highlights the increasing interest in American football in Ireland.
The NFL’s expansion into Ireland is further exemplified by the historic regular-season game between the Pittsburgh Steelers and the Minnesota Vikings scheduled for September 28, 2025, at Dublin’s Croke Park. This event marks the first NFL regular-season game to be played in Ireland, reflecting the league’s investment in the region .(The Irish Sun)
The Titans’ Strategic Move
For the Tennessee Titans, entering the Irish market presents a valuable opportunity to grow their brand internationally. By participating in the GMP, the Titans can host fan events, establish commercial partnerships, and develop grassroots programs in Ireland. This initiative not only aims to increase the team’s visibility but also to cultivate a loyal fanbase in a market with a burgeoning interest in American football.(NFL.com)
The Titans’ involvement in the GMP aligns with the NFL’s broader strategy to enhance its global presence. With all 32 NFL teams now participating in the program across 21 international markets, the league is poised to strengthen its connections with fans worldwide .(NFL.com
Looking Ahead
As the NFL continues to expand its reach, the Tennessee Titans’ engagement in Ireland serves as a testament to the league’s global ambitions. Through the Global Markets Program, the Titans have the platform to build lasting relationships with international fans, contributing to the NFL’s overarching goal of growing the sport globally.
For more information on the NFL Global Markets Program, visit the official NFL :
