Breaking: Duke Blue Devils Star Cooper Flagg Signs Multi-Year Shoe Deal with New Balance
Duke Blue Devils’ standout freshman, Cooper Flagg, who is widely regarded as one of the top prospects for the 2025 NBA Draft, has made waves off the court as well. In an exciting move for both Flagg and New Balance, the 5-star recruit has officially signed a multi-year endorsement deal with the iconic sportswear brand.
Flagg, known for his dynamic skills and high basketball IQ, met with New Balance executives earlier this week in a deal that is expected to elevate the athlete’s brand and provide him with a substantial financial boost as he continues his collegiate career at Duke. The terms of the contract have not been fully disclosed, but sources close to the situation suggest it is one of the largest shoe deals ever signed by a player still in college.
Cooper Flagg’s decision to join New Balance is seen as a strategic one, as the brand has been gaining traction in the basketball world with notable endorsement deals featuring players like Kawhi Leonard and recent rising star, Jamal Murray. Flagg’s versatile game and potential to become a future NBA superstar make him an ideal fit for New Balance’s growing basketball division.
Flagg, a native of Maine, has been hailed as one of the best all-around talents to enter the draft in recent years. With his combination of size, athleticism, and defensive prowess, Flagg has quickly become a household name and one of the most highly anticipated players for the 2025 NBA Draft. His signing with New Balance further solidifies his marketability and sets the stage for what promises to be an exciting journey ahead.
The partnership between Flagg and New Balance is expected to extend beyond footwear, with potential for collaborations on apparel and other exclusive products. As the Duke Blue Devils prepare for the upcoming season, all eyes will be on Flagg, both for his on-court performance and his growing brand presence.